Decoding the New Chapter of ENDO at the ROTUNDA

Kazutoshi Endo ’s New Challenge

新たなる ENDO を読み解く [鮨職人・遠藤和年さん]

FOREWORD – 序章 –

I believe that hope for a new year has not disappeared.

When the next year comes and we are able to visit the new Endo at Rotunda, there are a few things I’d suggest you to know.
I believe these knowledge will make your time and dishes have a deeper meaning and make it even more precious memory.

During the nine months away from the restaurant, Endo san has overcome many difficulties.
I have written a piece about his battles during the lockdown “Finding My Taigi”, so if you have time, I would be grateful if you could read it too.


After all these challenges, and just after I wrote the article, he faced another extreme difficulties, and the last week’s soft-opening day was all about coming back from the brink of death.

“They say that the heart is broken, but I was indeed broken at this time. It was like a broken branch with only a thin layer of skin, a single fiber, holding it together. I was thinking of going back to Japan”

When he spoke to me at the end of the soft opening day last week, I saw tears in the corners of his eyes.

I will leave to write about his feelings and struggles at that time for another opportunity.

In coming my posts, I would like to tell you about the present, after he has gone beyond that point, the new chapter that has begun at Endo, and his brand new sushi and food you can enjoy there.

***

Vol.1  SHARI –  sushi rice 舎利

Like Endo san’s greeting at the opening, I, too, dare not go into details in this article, but during the nine months of closure, he confided that “I was completely broken at that time”.

The most important story of the new beginning that Endo san states is Shari – sushi rice.

Shari was the new start of it all.

Shari was the source of the energy that allowed him to reopen the restaurant after the difficulties he had faced, like a phoenix flapping its wings.

So what’s the difference?

And why Shari?

He says it was a box he found by chance when he was moving house.
He had forgotten that the box even existed.
When he opened it, he found a book that belonged to his father who had passed away.

This is an old book on Edomae Sushi, first published in the Meiji period.
It is a detailed description of old sushi from the same period as Endo san’s grandfather.
Many of Endo san’s father’s notes were there too.
He immediately called his mother and asked her about this.

Endo san couldn’t help but feels that this was a sign.
Sushi rice from the Edo period, more than 100 years ago.
He was surprised when he saw the recipe.
Everything was different; the way the rice was cooked, the vinegar they used…
However, there was scientific reasons and rationale behind it.

His mother told him that his grandfather used to make sushi using this Shari.

A passionate feeling welled up inside Endo san.

“I want to serve this sushi in London today.
I would like to take my dear customers to Edo-period Japan.
Past, present and future…..I want to connect the dots”

The painful feeling of being under the pandemic run through him, like a revolving lantern.

Throughout this year, I don’t think any of us have been able to stop thinking about where we come from and where we are going.

The new Shari is completely sugar free.
The vinegar Endo san uses now is made from sake lees, aged for two months and brought from Japan.
This may bring out the sweetness and the roundness of the rice even without sugar, and is creating the perfect “Anbai” balance.

I was a little surprised when I saw the really tiny rice chest.
The shari is cooked in three portions of 400g each.
And each time, Endo san changes the mix of rice used.

Endo san showed me a small portion of the rice.

“Can you see it’s even redder than before?”

he says, smiling.

Endo san’s Shari is used at different temperatures depending on the ingredients, and is sometimes very warm.
For example, on this day, the prawns were 36°C, at the body temperature, while the Shari was about 30°C.

And in the new course, we are receiving even more nigiri in the palm of our hands than before.
How do we feel when we receive this new Shari in the palm of our hand?
You can feel the temperature of the warm sushi rice directly in your hand.
Moreover, the nigiri is made even more delicate than when we pick it up with our fingers.

After finishing all 20 plus courses, you realise that your memory of Shari is remarkably faint.
In other words, there is no sense of the rice’s insistence or imposition.
This is the absolute core essence of sushi rice.



“The temperature in London today is very close to the temperature in Japan in the Edo period,”

said Endo san, delighted at the unexpected coincidence.

I felt I could see the little lights glowing warmly inside him.

***

Vol.2  NIGIRI 握り

“ The Shari has now changed, so the preparation of the Neta has all changed. It’s completely, totally different”

When the staff at the restaurant were first told about the change, they were quite perplexed: “Chef, are we going that far?”

In the summer, during the lockdown, Endo san told me already that “The next time we reopen, I won’t do it normally”

At that time, I think it was June, just to reopen the restaurant and get back to normal business was very difficult. It was normal for anyone to not even have the energy to think about making it better than before. But Endo san had no such thoughts in his mind. He wants to give something reaching to the customers’ heart who are waiting for him and come back to eat. He wants to deepen the meanings of the human connection he felt at the lockdown. So, Endo san decided to reduce the number of seats from 10 to 8. This is because he wants to be able to face each person more individually. If you’ve ever been to the restaurant or seen a picture of it, you’ll know that the number of seats is completely unthinkable in a place like London, with that space, that décor and that first class staff.

“I don’t think it’s enough to serve sushi that you would say you’ve eaten somewhere before”

The sushi and nigiri he served were exactly what he promised.
Each piece was strewn with intensity, emotional power and powerful impressions.
They were utterly magnificent. 

On this day, out of the 20 dishes in the course, there were 12 pieces of sushi and nigiri.

For the new course for this time of the reopening, Endo san states his philosophy is not common “Ichigo Ichie” – to treat every meeting is like once in a lifetime, but “Ichiza Konryu” – to stand as one unit.

On that night, at that moment, it was still my Ichigo Ichie, and the encounter and the taste were ephemerally disappeared in my mouth, but they are keenly and deeply etched in the memory of my mind.

TORO
On this day, we were served the Otoro and Chutoro, the part next to Kama, from the Spanish Balearic Sea, not the North Atlantic but the Mediterranean.
(In the video, he says that tomorrow it will be lockdown again, so only the best of the best parts will be served)
The fish is aged for 8 days. This Neta was carefully aged to bring out its deep flavour and umami, but “not too much”, he says. He doesn’t overdo it, because if he does, the fat becomes like vegetable oil and the flavour is lost.

SCALLOPS
The most sensational nigiri of the night for me was the scallops. Endo san’s philosophy is “Not buy this fish, but buy from this person”. The diver who brought us this scallops dives deeper than anyone else. “They are alive” says Endo san. The scallops tasted like a beauty out-of-this world. Ultimately pure, bursting with rare elements of the deep water. It was like a pearl that they seem to concentrate only the beautiful, purity of the sea. Unbelievable flavour. And the actual scallops magically disapper from your mouth in a moment. I was left with the feeling of a pounding heart…… There, on top, is the British caviar of Kobujime and containing no salt, which Endo san took two years to create.

MACKEREL
I was also impressed by the cleanness and delicate aroma of the mackerel. Endo san buys his mackerel from a fisherman he put his trusts in full. Even though the fish come from the same sea and area, the difference is obvious when you eat it. It is the beautiful sushi, with the spirit of the fishermen and a certain tenderness that is palpable on the tongue.

OYSTER
This oyster are made with the same technique as Nihama, the Edomae work called “Tsukekomi” that is also often used for Hamaguri clams. Very traditional method, cooked in soy, sake and other ingredients, but Endo san’s one is extremely softly done. In your mouth, this nigiri, slowly and roundly, delivers an indescribable nostalgic flavour that brings you back to the memories of your past in an instant.

SEA BASS
This is the superb sea bass sushi. Never come crossed before such a rich and powerful sea bass. Four days ageing, a piece of three slices. The umami created by the ageing is remarkably intense that fills the mouth with a lingering pleasure.

OTHERS
In addition to the above, the popular salmon is fragrant with Yamadanishiki smoked rice straw.. The eel is this time charcoal grilled with Binchotan. The signature “business card” is still in place. Other highlights include Kobujime squid from Cornwall and Scottish langoustines with aged caviar …. All of these are excellent and moving.

***

Vol.3  ORYORI  dishes お料理

Sushi is not the only thing that has evolved at the new Endo.
Perhaps it is the Oryori – dishes that have clearly improved the most.

The Dashi, the core of Japanese cuisine, was made in front of us, from shaving dried bonito flakes, just in time for the Wan dish to be served.
The aroma and flavour was rising up and the warm, freshly prepared prime Dashi sooth my body and calm my mind.

“At the beginning of the meal, I serve Dashi dish as if to purify the body and soul”

This day’s Wan was with crab Shinjo, which is the delight of the season.

What’s more, you can’t help but notice the changes: the Tempura.
Fragrant Matsutake mushrooms from Japan. Lobster from Brigham, Devon. The monkfish is covered in Bekko an sauce made with dark soy and thicken with Kuzu. And these tempura are served at different times, interspersed between the courses.
The batter is lighter than before, allowing the flavours of the ingredients to shine through. Endo’s attention to detail is also evident in the different sauces that accompany each dish.

Each of these dishes appears interspersed between the nigiri, and they are as like from the well-honed fast, straight ball to the screwball, Endo throws them with skill.
It’s a completely different experience from the usual sushi counter.
This is what makes restaurant Endo a unique experience, it stands out as the only one of its kind.

Imagine being so overwhelmed by the power of sushi, which Endo san put his soul in every “throw”, that you let your mind wander for a moment, while a dazzling array of superstar dishes makes its appearance.

Be prepared for a serious match with Endo san , the one to stimulate the brain, delight the tongue and shake the heart.

The most memorable Oryori for me was the yellow tail Shabu-Shabu. The yellow tail is lightly glazed with Yoshino kuzu before being parboiled for a second, giving it a plump texture and sealing in the flavours.
The dipping Tsuyu sauce is as rich as the supreme quality yellow tail which almost too good to cook. You will see Endo san’s meticulous work in it.

For the Yakimono grill dish, we first had Kuwa-Yaki quail. After a couple of pieces of toro nigiri, we had a powerful dish called “seared” Otoro, which was almost as like steak. And then there is the Miyazaki Wagyu beef, very delicately cooked. This beef was served so unobtrusively at the end of the course, but I could write a whole post on this dish alone. It was a real burst of energy from Endo san, with no corners cut. The dish was accompanied by British Shogoin turnip and beetroot, cooked in a Shio Gama. The vegetables are covered all over with salt, placed in a ceramic container and cooked slowly in the oven. The pots were specially ordered just for this dish.

***

Vol. 4 KEKKAI  結界

To enjoy restaurant Endo, it is enough to just sit there and leave yourself in the hands of Endo san.

Still, knowing a little bit about the chef’s thoughts would make your precious time at this place even richer, so I decided to write this series after the reopening.

What I wanted to tell you the most in this series is KEKKAI – the boundary.

This word, which is difficult to understand immediately on hearing, appears at the beginning of Endo’s dinner. This is why I felt compelled to tell you and write this article.

KEKKAI is originally a Buddhist term, which is often heard perhaps during a tea ceremony.
It is said to have originated when monks separated the sacred area from the secular area in order to practice asceticism.
In other words, it is a boundary line that separates the inside from the outside, the sacred from the profane, but we can also see certain kinds of wards in our daily lives, not only in temples and shrines.
For example, Noren- the curtain of a shop, or placing the chopsticks in a line for a meal are also considered to be a kind of boundary.

However, it’s not that Endo san considers his restaurant a sanctuary. It’s just that he wants us to be free from the troubles and worries of everyday life, at least when we dine at Endo, and to enjoy a moment of pleasure. That’s why the first drink is called “KEKKAI”. After this drink, you will feel calm and happy.
In other words, I think, Endo is expressing his determination to do his utmost to make this happen.

The new course is divided into five chapters, the first of which is “Reunion” , where you will be served Kekkai drink based on Hojicha tea, with a slight twist.
I won’t go in details not to spoil it for you.

When the course is over, we sit at the bar and are served a blend of three different teas. Again, the same Houjicha is used in the greatest proportions. I felt the beginning and the end coming full circle.

BINCHOTAN
Now, Endo san is cooking with Binchotan charcoal from Wakayama. There are a number of techniques in Japanese cuisine that are known as ” Shokunin Waza – artisanal”, and this technique of using Bonchotan is certainly one of them. It is very difficult to handle, but when it is mastered, it has a tremendous power to bring out the true value of ingredients that you may have never been encountered before. You can get a taste of it at Endo.

SAKE
Natsuki Kikutani who is in charge with Sake and Wine menu at Endo has uppedated her selection of Sake. She sources some of the hardest to find brands in Japan for the restaurant. Her sake connoisseurship is first class, and if you follow her advice, you’ll meet a refined and exceptional Sake. On this night, I had ARAMASA Ecru. Elegant in aroma and texture, the taste is floral and dynamic. It was the perfect Sake to celebrate Endo’s new start. Natsuki san’s philosophy is “whether the sake tells a story”.

BAR
At the Endo bar, they are now serving cocktails to go with the sushi…. This is a completely new world for me and I hope to learn more from the bartender, Jun Ichikawa. This is an unprecedented initiative. It’s very exciting.

THE STAFF
Although Endo san has a strong impact, it is the staff that make the difference. The first time I saw Endo san at an event, my eyes were glued to the movements of the apprentice standing next to him. The synchronised flow of his movements, the way he never misses a breath. The fact that he has such a staff shows how excellent he is.

“ When Britain went into full lockdown, I decided that I would not let anyone go “
Endo san told me.

The staff are wonderful, not only in their skills but also in their hearts. At the restaurant, I hope you will also relish the competence of all these staff members.

SUMI
SUMI is a new casual restaurant opened by Endo san in December. It’s named after his mother. Perhaps it is this connection that you feel like a warm welcome when you step into the calm light of the restaurant. The head Sushi chef is Akinori Yasuda san and the head cuisine chef is David Bury, who both have inherited much of Endo san’s spirit. It will be interesting to see what the future holds for this lively restaurant. www.sushisumi.com

———————————


I have written about new Endo at Rotunda in five chapters including the foreword.
I’d like to thank you all for letting me write this long texts, and for reading this far.
The world of Endo at Rotunda is One and Only…
I hope that you have enjoyed the stories, the picture and the film images.


Please do check lively actions with some films that are up on my Instagram.

www.instagram.com/the.japan.set_naoko/




I can only hope that we can return to eating in restaurants soon.
I am also wishing all the producers and suppliers the best of luck in continuing to provide the same excellent food under the new post-Brexit regulations.

Thank you from the bottom of my hearts to everyone who gave me the wonderful opportunity and the kind support for me.


December 2020
Naoko




Endo at the Rotunda・ sushi chef・ Kazutoshi Endo “Finding my Taigi 大義”

March 2020.  

The storm of Corona virus has hit hard England.  

One Michelin stared restaurant – Endo at the Rotunda – its sushi chef, Kazutoshi Endo, has thrown himself into the turbulence to help people during the pandemic.  

I hear the story of his fights and the path of finding his destiny over the last few months.  

*****

In June, one morning on Wednesday at 11.30am, 

Endo san answered my phone call.  

It had been a while since I last spoke to him, before the lockdown had been declared.   

I had only exchanged a few texts with him.  

Energetic, is the word to describe Endo san in short.   

He has a special gravity.  

He draws everyone in with his attractive demeanour, always uplifting with his great spirit, but today, his voice was rather quiet.  

I had already explained to him the purpose of this interview.  

I wanted a record of his work during the lockdown, so anyone can find it and see it on the web.         

“There were some interviews from various media yesterday, but most of the questions were about my career as a sushi chef.”   

His tone of voice was telling that there was much more to tell.

The lockdown applied in England from the end of March, and all hospitality business confronted closing their doors.  

The government swiftly issued the support of 80% of income, and then, each restaurant faced a myriad of different situations.   

There were the ones who has enough cash to stay closed at least for coming weeks or months,  

the ones who started takeaways to survive, to keep business going to support staff or their business,  

and the ones who had to end their business permanently…  

 

“Did you manage to obtain full support from the government scheme?”   

 I didn’t intend to start our conversation with this question.

Japanese etiquette is to avoid asking in such a straightforward manner and even before asking if he has been safe and well.

That made me feel bad, but at the same time, I could be foreseeing the stories of that he could do all the voluntary works because he was in the safe hands, being fully supported.

“I didn’t tell to anyone that I was going to do this voluntary work. I decided I’ll do it and I just started it. So no one knew what I was going to do and I even didn’t know much about the government support scheme” 

I felt surprised.

“But everyone who’s in our business were really thankful to me when they found it out”  

 He started telling me the story.

I WANT TO REPAY   

Endo at The Rotunda opened April 2019 on the top floor of Television Centre, a fashionable new development in West London.  

After only five and half months, he achieved his first Michelin star.   

From that moment, Endo san started to feel he needed to do more to support society.  

In January, Corona pandemic hit the world, first in Asia.  

Endo san was watching the news coming from Japan and knew that this virus will soon arrive to England.     

On the 23rd of March, England went into the lockdown.  

The whole first week Endo san couldn’t stop thinking about what he should do, what he can do as a sushi chef, but it was too overwhelming, and he couldn’t find the right answer.  

Most of Europe was entering a critical state. 

 Devastatingly large fatality numbers.   

Strict police enforcement of lockdown was applied in many countries.  

“I have a friend who is a doctor at Chelsea and Westminster Hospital, and he told me that all the staff were exhausted and no time to eat…  When I heard this, I thought that’s what I can do”          

Endo san was born in Yokohama, southwest of Tokyo, the third generation in a traditional sushi restaurant.  

He trained under a famous sushi chef in Tokyo and moved to London in 2007.  

Since then, he worked in New York, Dubai and Hong Kong but he says it’s London that made him to become a mature sushi chef.  

 “I feel a debt of gratitude towards this city”

He decided to make and provide roll sushi boxes for people on the frontline of the crisis.

He tackled it straight away.

The box he created contained four large size sushi rolls.  

Each roll had Unagi Japanese eel, Dashi maki egg omelet and soy flavoured Kanpyo dried gourd.  

 Those sushi were really generous in size and ingredients, you would be delighted to see this quality in Japan. 

“In April, we made 150-200 boxes a day.  

At The Berkeley Hotel in Knightsbridge, there was a drive-through service pit for police and ambulance staff.  

We provided sushi boxes there.  

Everyone who came were surprised to see sushi there… I saw many beautiful smiles.   

Our team delivered to some hospitals in London too.  

By May, I heard many volunteers were bringing meals to hospitals and it seemed enough food was there, but I was told sushi was very popular, so we didn’t stop and kept at it twice a week

“How many boxes have been made?”

“Well I think a few….”

 grinned, Endo san. 

Simple calculations tell us roughly 9000 boxes have been made by the end of June.  

“Around this time, I started thinking I’ve got to do something for our customers”  

TEARS FOR TAKEAWAYS

That takeaway bento is my expression of gratefulness”   

When the lockdown was declared and restaurants were closed,  

there was a clear change for all of us, how we ate and what to eat.  

The supermarkets shelves were empty.  

There were queues outside the shops with people in hope to secure what was left.  

You traveled to a small shop attached to a petrol station because someone told you there’s food there.  

Or you find yourself staring at the screen of Ocado, finding 5600 people waiting before you can log in, and it’s only at 6 am.   

The first few days may have passed by baking with your children and cooking new recipes at home with limited ingredients.  

 After a while, you really started missing the food, professionally chosen then cooked with skill and care.  

Amid this mood, Endo san announced he would set to create his takeaways.  

In under an hour of the booking line opening, endo’s takeaway boxes were sold out, 1200 of them.    

Is the craze for the gourmet food still very much alive during this pandemic?  

Just before pandemic, many people were jetting around the world only to eat.

The high-end restaurants seats were some of the most desired tickets with those places booked up good months or years ahead.  

 

“Everything has changed entirely”   

 

whispered Endo san.  

 

The new era is clearly here, which leads us to ask the fundamental question.

“What is quintessence of food?”       

“What does food mean to us?”    

 

 

 

Endo’s gourmet sushi bento maybe regarded as a symbol of a high-end food craze.  

But certainly, for some people, it wasn’t.  

The bento has a different meaning for them, far beyond high-end gourmet takeaway.  

 

 

“Some of the customers never imagined I would personally deliver the bento boxes to their doorstep”  

 

 

A few cried when they received the bento.    

 

 

No one would have comprehended the circumstances that people shed tears for takeaway food.   

 

 

“I simply wanted to see them, see their faces and say hello, to make sure both of us are well. I thought that gives us encouragements and happiness”  

 

 

 

A BENTO MADE OF GRATITUDE   

 

 

The sushi bento consists of two layers; an upper box made of bamboo skins, the lower specially made wooden box and then wrapped with Japanese cloth.  

 

In the upper box, Bara Chirashi sits neatly.  

It is very much like his restaurant signature course; sashimi of aged sea bass and sea bream together with Otoro – the most luxurious cut of tuna, delicately cooked oysters and Unagi eel, soft boiled lobster, and slices of grilled Wagyu beef.      

It’s an all-star line up  

 

The lower box contains his famous Wagyu sandwiches, the beef is juicy rare. 

 Alongside the sandwiches are maki rolls filled with huge chunks of tuna.  

Then you see the salad. The bright greens of selected seasonal fresh vegetables.   

Asparagus, cabbage, carrots, mushrooms… these humble vegetables are an unexpected explosion of flavor, vibrant and lively. 

Scenes of bright green farms flash in your mind.  

A surprise, you will find a small jar of caviar in the corner.  

 

Every single ingredient is expressing the chef’s heart and spirit.

Each bento has a handwritten message from the chef.  

 

 

“My purpose was to connect three of us, the customers, the producers and me.  

After the restaurants closed, many of my suppliers faced difficulties… they started really struggling. 

Some are on the edge of breaking.  

I felt a responsibility to them, I felt I must keep buying their food.  

Some of them were producing goods specially for me.  

I wanted to show my appreciation for my customers.  

When you put all of this in mind, only choice I could make is that to make bento boxes without any profit, and we needed work as volunteer.   

I told my young staff if they are not for it then they don’t need to come.

But everyone joined me.  

They told me we all must do it as a team, without anyone missing, then this bento will have a meaning”  

 

 Priced at seventy pounds these bento boxes are at the top end for a takeaway. However, if you consider all the factors; exquisite ingredients, 15% of the sales to go to charity, physical workload of the highly skilled staff, and most importantly, the enormous efforts of everyone who were involved, it is very reasonable.          

Endo san buys fish from mostly in the south of English coast.  

One fisherman lamented to him.  

 

”Endo, why no one buys my fish?”   

 

A couple of fishermen even didn’t know that England was in lockdown and restaurants were shut.   

They are living life far from all the heat of current events.

Endo san realised many who had fished for generations, were now facing to lose everything.  

He was determined to save them.  

It was a devastatingly hard time for him physically and mentally, but he gave his full support for them as much he could. There were many challenges in front of him and he gave his most… It was a personal effort and many tears were shed.  

Half the fishermen couldn’t keep their business.  

 

 

Fishermen are not the only people which make restaurant Endo what it is.   

 

The equally popular Miyazaki wagyu beef are supplied by an English meat merchant who managed to obtain the one of the most desired wagyu beef.  

The tailored caviar is created by craftsmen with adjusting the percentage of salt contains and marinade with konbu seaweed to Endo san’s special requirements.    

 Seasonal food does not wait. Fresh fragrant truffles were gathered and lingering to be bought.  The vegetables growing in the East Sussex were still getting harvested in the pandemic.  

His English Lamb was now almost ready after developing a new ageing process with a farmer in Cornwall.   

 

His team, friends were struggling.  

 

 

“I have been questioning myself, why I run a restaurant … ”  

DETERMINATION

 

“Both my mother and my father, the latter who died three years ago, were very strict raising me”  

 

Born as the third generation of a traditional sushi restaurant in Japan means, his destiny was set at birth, to take over father’s position when grown up to become a sushi chef.  

 

As like other long established houses, Endo san had to follow rigid disciplines and take many traditional art and cultural lessons, such as Chado (tea ceremony), Shodo (Japanese calligraphy ), Nihonbuyo (Japanese traditional dance performance) as well as regular visits to Kabuki performance theatre to acquire knowledge.   

 

“My mother even demanded to the principal of my primary school to take some time off to do these lessons”

laughs Endo san.  

 

 

He was allowed to attend University, which was often unusual for the children of traditional merchant houses, as they join their family business straight after high school.  

After Endo san graduated university, he had to choose, either to take his dream job or to be his father’s apprentice.  

Endo san wanted to become a sports teacher at school, an excellent sportsman he won many National university wrestling titles in his youth.   

 

 

“But my parents were determined, and I was told if I wasn’t following the family business then I had to throw my family name and leave from the house”   

 

Endo san could not leave his family, so he became a trainee sushi chef.

 

After several years of hard training under his father and another famous sushi chef in Tokyo, unexpectedly he received an interest from London restaurant Zuma, a restaurant famous for its trendy Japanese food and atmosphere, for him to work as the head sushi chef.   

 

He flew to London and visited several of the group’s restaurants, meeting staff dining at their branches, but his mind was still in Tokyo.   

On the last night of touring London, he was talking with a Japanese chef who works in the Zuma group, over glasses of sake drinks.  

As the night advanced, the chef finally spoke his mind.  

 

“Endo san, we need you here. We need you to make our future of sushi culture of London, to build and to flourish”   

 

A shock ran through Endo san’s body.  

 

He had been destined in his life to become part of and to protect his family business but now, he was in the position to take big responsibility for sushi culture in London, which was building up to a new level.

 

Stunned, Endo san decided to move to England.

 

The next day after he went back to Japan, he told his parents about the decision.  

They simply stated,  “Well, I see”

I still can imagine, the parents’ deep and complexed feelings, their responsibilities to the previous generations, hardships, expectations and care.    

 

 

In 2007, Endo san landed and stood at the sushi counter in London.  

 

  

 

 

***** 

 

 

 

Endo san names Rose Gray, chef and co-founder of legendary restaurant River Cafe who died in 2010, as his hero chef.   

She would visit Zuma and sat in front of the counter seat and would say “I only eat Endo’s sushi”.  

“So delicious, so delicious” she used to say with a big smile.  

 

One day she invited Endo san to her restaurant.  

She showed him around in the kitchen and explained everything in detail.   

What Endo san was most attracted to her enormous love of local, local farmers, local products.  

 

“Since that day, I worked at her kitchen as an apprentice on my day off, Sundays. I did it for one year” 

 

Rose kept encouraging him and her words stayed in Endo san’s mind all the time.  

 

“She told me I must quit working under someone after 10 years and start my own restaurant. I then must challenge for a Michelin star. She emphasized I have a duty to send out message to the world”  

 

 

Endo san wept loudly on the stage of Michelin award in 2019.  

 

“I just wanted to say thank you to Rose on that stage, but I was overwhelmed, and my words couldn’t come out…. Everyone was worried me and wondering what was happening, but I just wanted to tell Rose that I’ve got a Michelin star as she told me.”   

 

 

 

  ******

 

Endo san has had many dramatic moments in his life as a sushi chef, but he says this pandemic made everything completely different.  

 

“Everything has changed” he says.  

 

 

“Until now I may have thought that I could rely on someone, someone will help me, or that it’ll be too impudent if I take the role… but now, I have realised I’ve got many responsibilities and I have many things I must pursue.”   

 

 

“What is it?”

I asked.  

 

 

“Taigi – a great cause, I think….” 

 

 

 

 

 

During the lockdown, each of us confronted with a different decision on how to act, like the characters in Albert Camus’s “The Plague”.  

We then may have found unknown parts of ourselves.  

Only Endo san knows which character he is, but the certain thing is that he chose to act not just to be as a chef, but as a human.  

 

 

“After all, people cannot live alone “  

 

 

 

 

 

Even amid social distancing, he now says he wants to be even “closer” to customers.   

He wants to share more with everyone.  

 

 

“Joy….,  beauty…..,  the land…..,  people’s work…..  and the sense of human’s touch”  

 

 

He says he wants to take time to spend with each of us to understand and share what he admires.  

 

 

 

 

As the hospitality business around the world is slowly reopening, I wonder what the world of food will become and where it is heading to.   

No one knows the answer yet. 

We all keep walking with our fears.  

 

 Many things have been transformed within only a few weeks and we can feel that even more changes are to come.

 

Will technology conquer us? 

Will the genetics of food be shifted dramatically?  

 

Modern technology has been rapidly brought into our daily life.  

We did Zoom drinking, had dinner ordered via Uber Eats, some may have taken online wine tasting course or enjoyed watching top chef’s cookery sessions via streaming app.   

 

As the concerns of environmental issues accelerate, the pandemic may trigger another rapid development in the technology of food itself and may even create new types of food.

We cannot stop this, and it won’t stop.

Still, what Endo san is showing us by his acts during the pandemic is that a value of humans, the energy of mankind is irreplaceable.

Meet, talk, feel and physically communicate.

These interactions have been carried out for thousands of years as we, humans have existed.   

While some of us believe this lasts forever, this naive hope will may be dragged into a huge wave of the new era, as the violent storm of “changes” will try to swallow the hope.   

 

Still though, I believe that the interaction of our flesh and our hearts are not lost on human honour, at least for now and for a while…..          

 

 

The questions Endo san has been asking us during this lockdown.  

 

The questions kept in a box which we opened up at this pandemic.  

 

“What is quintessence of food?”   

 

  

Endo san is not stopping to show it to us.      

He is in search of his Taigi.    

©︎2020naokojeffries